Infographic: How To Become A Mobile Marketing Expert In Just 5 Simple Steps?

Mobile Marketing

View full infographic here

If you prefer a little more details (or if you are wondering where is Yuwan), you can read on.

It's the first time in history that all of us spend more time on our mobile devices than desktop. As a digital marketer, mobile has become an essential platform to reach our audience. Are still unsure about mobile?

Fear not. This 5-step guide can help you master the art of mobile marketing.

1. Have a RESPONSIVE site

responsive-design

Image from ZOG Digital

  • If your site is mobile-friendly, consumers are 67% morelikely to buy a product of use a service.  A responsive will provide a better user experience and hence a better impression of the brand.
  • Mobile-friendliness severely affects Google organic ranking since Mobile-geddon on Apr 21, 2015. Not only your SEO will be poor, your quality score will be significantly lower if you are not responsive.
  • You can learn how to build a mobile-friendly site on Think With Google. Tips highlighted in the article can help you go beyond a merely responsive site.

2. PAID SEARCH works better than banner ads (so far)

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Image from Think With Google

  • You are 116 times more likely to survive a rattlesnake bite than to intentionally click on a mobile banner ad. Let's face it, you and I are simply not going to click on those banner ads no matter where they are!
  • 88% of clicks on mobile search ad are incremental to organic search. Smaller real estate on mobile means paid ads are more noticeable.
  • 70% of mobile searches lead to action within one hour. If I'm searching for something on mobile, I am REALLY interested in it.

3. Provide PHONE NUMBER and LOCATION

Screen Shot 2015-04-28 at 2.33.17 AM

Image from Think With Google

  • 70% of people searching on mobile will call business directly after search. Most people still prefer some form of human interaction
  • 69% of people search with local intent (within 5 miles). If you are on mobile, most likely you are on the go.
  • Track your callsand clicks for direction as forms of conversion to measure ROI. Similar to other conversion metrics online, calls and clicks can be tracked through Google Adwords.

4. Build an app only when it creates VALUE (not because your competitor has one)

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Chart from Flurry

  • 86% of time spent on iOS and Android connected devices are on apps. Note: 32% is on gaming which is an entirely different story.
  • 99% of apps only get used once. So make sure your app is up for the challenge.
  • Example of value-creating app can be found on my analysis for Helzberg Diamonds' Proposal App. Give your audience a reason to keep you app.

5. Check your EMAIL too

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Charts from MarketingLand

  • 66% of emails were opened on mobile devices. Once opened, if rendered "unreadable", emails will be deleted. There's no second chance.
  • Design mobile-first email contents. Ensure the content, layout, font size, etc. are optimized for mobile devices.
  • Test, test, test! A/B testing aside, test your emails within your team across different mobile devices, before sending it out to everyone.

Now you are ready for the mobile challenge!

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Yuwan: Let's see, which one should I use today?

Thank you for taking another bite!

James

Digital MarketingChenhui Zhenginfographic, mobile