Welcome to Yuwan's Blog. Actually Mine.

Hi everyone! As you may have already guessed, the corgi in the photo is Yuwan. Yuwan means Fishball in Chinese. He's 2 and half years old. In dogs' years, he's like a teenager, excited and eager to learn. And he's going to take a bite on the world of digital marketing!

Balancing Act
Balancing Act

Marketing is a balancing act. That's what I believe. And that's what Yuwan's good at.

With the emergence of non-traditional media platforms, the right mix of traditional and non-traditional media become increasingly difficult to obtain. Moreover, how to effectively plan and execute strategy in the digital space become the question in focus right now. This is only the tip of iceberg to the huge digital wonderland for Yuwan and I to explore this semester.

In fact, this is my first time writing a blog. I'm not very much into writing. So I'm quite nervous about keeping the blog throughout the semester. Nevertheless, I hope Yuwan would provide me with inspirations to get you excited on reading my posts.

You can also find me on twitter @jamezxiaozhu or LinkedIn!

Last but not least, thank you in advance for reading! Hope you enjoy exploring Yuwan's Digital Wonderland!

Best,

James ]

UncategorizedChenhui Zheng